Ruger Can't Keep-Up With Demand

[Pizza Bob 1,488]

If there was any doubt that the firearms industry was booming and headed for another banner year, here's proof. Ruger is so busy that they cannot keep-up with demand and are temporarily suspending new orders. Here's the press release....

 

SOUTHPORT, CT --Sturm, Ruger & Company, Inc. (NYSE-RGR), announced today that for the first quarter 2012, the Company has received orders for more than one million units. Therefore, the Company has temporarily suspended the acceptance of new orders.

Chief Executive Officer Michael O. Fifer made the following comments:

• The Company's Retailer Programs that were offered from January 1, 2012 through February 29, 2012 were very successful and generated significant orders from retailers to independent wholesale distributors for Ruger firearms.

• Year-to-date, the independent wholesale distributors placed orders with the Company for more than one million Ruger firearms.

• Despite the Company's continuing successful efforts to increase production rates, the incoming order rate exceeds our capacity to rapidly fulfill these orders. Consequently, the Company has temporarily suspended the acceptance of new orders.

• The Company expects to resume the normal acceptance of orders by the end of May 2012.

The Company will announce its results and file its Quarterly Report on Form 10-Q for the first quarter of 2012 on Tuesday, May 1, 2012, after the close of the stock market.

 

 

Adios,

 

Pizza Bob

[lunker 274]

In other words, buy now because Obamamania will be drving shortages and price gouging again.

[Dan 177]

In other words, buy now because Obamamania will be drving shortages and price gouging again.

 

Hopefully not, especially with ammo and components, that would suck.

[lunker 274]

 

 

Hopefully not, especially with ammo and components, that would suck.

 

Dan, I think the horse is already out of the barn on that one. Have you noticed lately how hard to find a lot of gun related things (not to mention guns themselves) are becoming?

[RedBowTies88 41]

I have to hand it to Ruger for suspending orders instead of rushing production and letting mistakes slip through...

[raz-0 1,261]

I have to hand it to Ruger for suspending orders instead of rushing production and letting mistakes slip through...

 

I'm sure theres some spin to it. Have they simply convinced distributors and stocking dealers to stock up with incentives, or is there actual consumer demand they can't keep up with? Are they backordered on everything, or just one or two models that are popular?

[diamondd817 828]

In case you guys haven't noticed, the prices of everything gun related has been going up the last few months. I am glad im done buying for now.